The number one goal of hospital marketing is to strengthen and differentiate your brand from the competition. Individuals in this field need to have a clear understanding of what their brand stands for, and they must take appropriate actions in order to capture the attention of consumers. The management team also needs to be on board with the vision, just like in any other successful brand in the health care industry. Together, these individuals need to commit to four certain actions that will dramatically increase their chances of success.
To ensure an effective hospital marketing strategy, the organization’s competitive position must be identified and understood first. The leadership behind the organization must show knowledge of what unique benefits and services it provides to patients that can’t be found anywhere else. Basically, the right strategy is to focus on how the organization improves health and quality of life over its competitors. For example, huge positives such as advanced medical technology and world-class doctors should always be touted.
The second crucial action that needs to happen involves explaining the organization’s mission statement to all stakeholders. Having a chief executive that can masterfully communicate the brand’s core values to stakeholders with speeches, presentations, and conversations goes a long way. The stakeholders will start to feel more confident about the organization they’ve invested in, and they might pour even more money into it. Confidence and trust are tremendous components of the foundation of any business transaction.
Collaboration with the staff also matters, without a doubt. These individuals make up the backbone of the day-to-day operations of the business, and it will crumble without them. Every employee, from doctors to sanitation workers, needs to feel like they are important parts of the mission. When they feel involved and recognized, their abilities to do their jobs will only see improvements. Patients will end up receiving better care and the brand will gain massive amounts of goodwill with the populace.
Finally, the individuals handling the hospital marketing should be thinking like graphic designers, and that means they should focus on the power of images. Social media platforms on the web can be valuable tools for delivering images that show the institution in a positive light. Words will always be integral parts of the message, but strong visuals need to accompany them in this era of information overload. The aesthetics will command attention and encourage people to act if they are handled right. Symbolism, careful color choice, and flavorful text all combine together to create the image of an inviting institution.
When all four of these actions come together properly, a beautiful medical brand that truly resonates with people is created. A little bit of good fortune is also needed, but that is no excuse to skimp on any aspect of hospital marketing. Ultimately, the best health care institutions are the ones that know what they are, what they stand for, and how they do things better than the rest of the pack.
In the USA alone it has been recently estimated that some 210,000 patients died from medical mistakes in a year, making this the third leading cause of death while heart disease is the first and cancer second.
Can the above figure be used to expose the corruption in medicine?
The reason why it has taken so long to realise that something is not right and why so many still don’t see that anything is going on can be explained like this:
On the whole, people: healthcare workers or patients or the public at large, can regard many circumstances in medicine as isolated cause and effect relationships. In other words, people generally fail to make the connections between the different cause and effect relationships.
It is necessary to make the connections so that we can step back and see the ‘big picture’ of what’s really going on and why certain things occur. This can be likened to the analogy of looking at separated pieces of jigsaw puzzle and not having the realisation that they are somehow all connected and therefore not carrying out the task of joining up the pieces to see the big picture.
-Such has happened in the circumstances surrounding deaths from medical mistakes. This is why the corruption still continues and how the villains are allowed to get away with it. The big picture and the corruption comprise the connections between: The World Health Organisation, approval bodies such as the FDA, pharmaceutical companies, equipment manufacturers, academia, research institutions, media, the legal profession, healthcare staff and patients. -All these can be tied in with ‘favours for favours… ‘
Nothing stays the same If everyone was concerned enough to get a deep enough level of realisation of what’s really going on in medicine by connecting up the circumstances or pieces of information to find that they are interrelated (the big picture), then consequently, there would be a mass transformation of the healthcare system. This would eventually be brought about by the reactions that would follow from realising the corruption.
-This mass transformation is my vision: To see a major turnaround of the healthcare system, where treatment will be based on a genuine want to cure people. Where people are put before profits, instead of the reverse; the way it is at the moment.
It is also the visions of other activists and dissident Doctors, growing in numbers by the day. I would say that one of the biggest reasons why more and more people are realising that they are caught up in a scandal in medicine is through the availability of the internet and its access to information that would otherwise be very difficult to get. I also find that, in some of my discussions with people, I can see that their intuition has been already telling them that something is not right in the world of medicine…
I predict that, in time, whether it will take a few years or many decades I don’t really know, but we will have a revolution on our hands. The healthcare system will change. I have no doubt that it will be a radical change.
The underlying cause, as I have said in previous writing, western world medicine should be truly outstanding considering the money spent, but it is not. Considering the facts and figures I have presented in earlier writing and the awful track record on the treatment of heart disease, cancer, diabetes and many other degenerative illnesses, it can be concluded that:
Are deaths from medical mistakes THE biggest cause of death and suffering?
Every time deaths from medical mistakes (or deaths from medicine) are re-estimated, taking other factors into consideration the figure increases. Will we ever get a true figure?
Over the last few decades, the more technology that has been introduced into orthodox medicine be it, drugs, state-of-the-art equipment, apparatus, technical expertise… the more unnecessary procedures there are. I’m not for one minute saying that all technology is bad, but a lot of it can do a great deal of harm.
Doctors are tied up in a healthcare system that gives so much unnecessary treatment. This is the underlying reason why the system is quite simply not working well.
Combine Exercise With Diet for Long Lasting Weight Loss
Whether the goal is to look and feel better or to improve health, many people want to lose weight. Until someone invents a magic pill, healthy weight loss comes from changing diet and exercise habits. But what happens when one diets without exercising, or exercises without eating well? Is dieting or exercising alone enough to lose weight and to keep it off?
If you only exercise
In theory, exercising alone should cause weight loss. After all, exercise burns calories, and burning more calories than one uses results in weight loss. In real life however, this is not always the case. One reason that exercising alone does not usually shed pounds is that exercisers compensate for the calories burned by eating more. The amount of calories burned during exercise is often less than we think. This problem is augmented when one uses the calorie counter on cardio machines to estimate calories burned, as the machine often overestimates. If working out is used to justify a few extra treats, the result is usually weight maintenance or weight gain. It takes a lot longer to burn off the calories than it does to consume them! Also, regular exercise can increase appetite, which leads to eating more. If the increased food consumption more than makes up for the calories burned in a workout, the scale will creep up.
If you only diet
Although making changes to diet can result in weight loss, there are some negative effects of dieting alone. One downside of calorie restriction is a slower metabolism, which means that the body burns fewer calories per day. This slow down, causes a plateau in weight loss, even though the caloric intake stays constant. Also, diets are often unrealistic. While some people may be able to restrict certain foods for a few months, most will not be able to maintain it for the long term. Because diets slow the metabolism, most dieters gain back the weight lost, plus more, when they get off the diet. Finally, dieting alone causes loss of muscle as well as body fat. Even thought the scale shows a change, the percentage of body fat may remain the same.
If you exercise and follow a healthy diet
It is no surprise that combining a healthy diet with regular exercise is the most effective way to lose the weight and keep it off. Exercise helps to speed up, or at least maintain the metabolic rate despite a reduced caloric intake. Exercise also reduces the amount of muscle mass lost during dieting. This means that when the scale shows a drop in weight, the weight lost is likely body fat. Most importantly, people who exercise are more likely to keep the weight off. Even if exercise does not result in weight loss, it is a key component in maintaining one’s new figure.
Tanja Shaw is the owner of Ascend Fitness Inc., a private training studio. Tanja and her team of expert professionals work to inspire and educate Chilliwack residents to make positive and power changes in their lives through physical fitness and sound nutrition.